Travel retailer WHSmith is enhancing its collaboration with Toys R Us, planning an additional 37 UK shop-in-shops in the autumn and winter of 2024/25. Following the exclusive launch of the first UK-based Toys R Us shop-in-shop in 2023,

WHSmith disclosed initial Toys R Us roll-out plans earlier this year, and will now launch three every week between the end of September and Christmas. Toys R Us shut its UK stores in 2018 after collapsing into administration but returned in June last year when WHSmith opened the first shop-in-shop in its York Monks Cross branch.

Toys 'R' Us is set to make a return in Southampton and Fareham. The iconic toy brand is set to open stores inside two WHSmith shops in Hampshire between September 28 and Christmas.

Toys R Us is making a major return to the UK and will open 37 new locations ahead of the holiday season. 37 locations will open within WHSmith stores every week between September 28 and Christmas.

Toys R Us is to open another 37 new concessions in WHSmith stores before Christmas with three new Toys R Us locations opening every week from September 28 to Christmas. The first 23 new store locations have been announced, starting with Bexleyheath, Eastbourne and Southampton.

WHSmith is expanding its partnership with Toys 'R' Us, as it plans to opening a further 37 shop-in-shops in the coming months, building on its current 39 stores under the tie-up.

Sean Toal, Managing Director of WHSmith High Street, expressed excitement about the enduring affection for Toys R Us in the UK: "Nearly 40 years ago, Toys R Us first came to the U