Your signature scent exists — you just need to learn how to choose a perfume first, and it's way easier than you think.

Tom Ford Beauty’s latest olfactory debut is simply fabulous. This scent captures is the height of artful taste, capturing ...

Is it easy to communicate the notes through the internet? Does it tap into a buzzy Tiktok trend? (Remember last year’s sudden ...

You put them on and your day just feels easier. That’s the ethos of Merit’s new fragrance, Retrospect—and the brand itself.

Morin describes fragrance landscape at the time as either “very gourmand” scents that targeted Gen Z or linear, single-story ...

If the walls at Hearst Tower could talk, they would likely remark on the growing number of fragrance bottles lining the Bazaar beauty team’s desks. Today’s perfume options are designed to be a part of ...

Were you a Tommy Girl fanatic, a CK One devotee – or did you drench yourself in Joop! or Acqua di Giò? Thanks to Gen Z, the fragrances that defined an even cooler generation are flying off the shelves ...

"We knew we had permission from the customer to enter the category," said founder Katherine Power, who is rolling out the ...

a perfume making fragrance lab based in Dubai and Singapore, who shared insights into why vintage perfumes are back, and what ingredients give them a nostalgic twist. Don’t forget to become a ...

Before discovering the Pura 4, I kept my home smelling nice with wall plug-ins from the convenience store and candles lit in ...

‘Retrospect’ includes 30% fragrance oil, so the scent lasts all day.