This year marks twenty years since YouTube's launch, a milestone that saw the emergence of a global creator class and the development of an entirely new industry led by creator-community ...

The past few years have been a transition for all of us. We've adapted to changes in our lives we couldn't have imagined before the pandemic. Along the way, we've seen incredible growth in the YouTube ...

For years, YouTube’s fans have been telling us they want more—more choice when watching their favorite content, more ways to support their favorite creators and, above all, the option to watch their ...

Welcome to the latest installment of our Innovation Series, a behind-the-scenes look at how the YouTube features find their way to your screen, as told by the people who create them. YouTube creators ...

YouTube celebrated its 20th birthday this year, and while a lot has changed over the years, one thing has stayed consistent: Pop culture continues to be defined by the ways creators and fans use video ...

So far this year, there have been more than 25 billion views of videos with “unboxing” in the title.¹ Sure, you know you ordered something online and followed the tracking information every step of ...

People come to YouTube to learn and be entertained. This is true even for the youngest audiences, and it's why we remain laser focused on making sure they have a safe and age appropriate experience.

Today at Made On YouTube Lyor Cohen, YouTube’s Global Head of Music announced new tools to bring music artists even closer to their passionate fan bases. “Today you’ve heard how we’re building tools ...

Are you making the most of your YouTube Premium subscription? Whether you’re newly subscribed or have long been a part of the 80 million Premium members and trialers who enjoy exclusive features and ...

Recommendations drive a significant amount of the overall viewership on YouTube, even more than channel subscriptions or search. As my family shows, there’s an audience for almost every video, and the ...

As we enter 2026, the lines between creativity and technology are blurring, sparking a new era of innovation. This inflection point requires ambitious bets. YouTube is the epicenter of culture. Our ...

Today, we’re introducing YouTube Labs — a new way for users to take our cutting edge AI experiments for a test drive. YouTube Labs is a new initiative dedicated to exploring the potential of AI on ...