Campaign Middle East’s TV/Video Guide 2025 is the perfect handbook for planners at agencies, clients and media looking at ...

The AI Intention Models analyse sentiment, content depth and engagement signals to determine the likelihood of a user taking ...

Leveraging support from ADIO, Starzplay launched AI-powered Starzplay Fantasy Sports, in response to demand for interactive ...

Interbrand's Nancy Villanueva says that change in the Middle East region is fast and extensive, and brands need to adapt.

Snap Inc. MENA, Head of Sales, Antoine Challita gives insights on the evolving Saudi consumer market and how brands need to ...

Balance the Mix was launched in March 2025 to raise awareness, promote, and foster growth among women in every aspect of the ...

StickyGinger retains its Fujifilm Instax account with an expanded regional mandate that includes Egypt and Iraq.

Cameo Communications's Lara Geadah talks about why brands in the Middle East need stronger opinions to stand out amongst ...

The partnership aims to accelerate Phi's exposure into countries where SRMG Media Solutions has a strong footprint, while ...

SMASHREQ outperformed more than 40 games released over the last two years, with a dwell time of 200 seconds - 143 per cent ...

The PUMA x Harry Potter collection was inspired by consumer-led insights that revealed emotional appeal and self-expression drives sales.

Bringing with him almost 20 years of experience, Ali Abdulhadi joins Leo Burnett Middle East as Business Lead for its Saudi ...