Henrietta Shakespeare will oversee the alignment of BackLite Media’s strategic initiatives while enhancing operational ...

Abdelnabi Alaeddine, Regional Director – Digital & Partnerships, UM MENAT on a cookie-less revolution. The end of third-party ...

Azzah AlGhamdi joins Rosewood Jeddah as Marketing Manager to lead the hotel's strategic growth through various marketing ...

Campaign Middle East takes a deep dive into Al Futtaim's recently launched sonic identity for its Dubai Festival City Mall.

The challenge invited participants to track their steps on the Fitze app to unlock rewards, with the grand prize being a ...

Enter ‘what’s the fuss’ marketing. The art of creating bold, surprising content that grabs attention, sparks conversation, ...

"The most powerful campaigns are those that marry the science of data with the art of creativity," says Shadi Abdulhadi on ...

M&C Saatchi will lead strategic consultancy, PR, and creative direction for Carlsberg brands in the GCC, with a focus on KSA ...

The campaign captures the support of thousands who have stood by Mo Salah throughout his career-defining moments.

Backed by extensive attitudinal and behavioural data, the marketing trends report features expert predictions and critical ...

Audi has launched a 40-day long brand boost campaign in an effort to bring immersive experiences to residents of Abu Dhabi ...

The new era, characterised by AI augmentation, redefines how we engage with customers and structure and operate our marketing ...