From high-tech tools to thoughtful workspace enhancers, these gifts will show your marketing team you appreciate their unique ...

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Using zero-party strategies to boost customer experience.

With martech budgets facing cuts, CMOs must rethink metrics, align stakeholders and prove value to secure investments.

What goes into a successful AI integration? Leadership commitment, data governance, workforce skills and a whole lot more.

“You have to have an entrance and an exit ramp for your customers,” said Lynn Hunsaker, a consultant in customer-focused ...

Unpack the nuances of B2B and B2C marketing — their unique challenges, overlaps and why the “business-to-human” mindset ...

Understanding which type of intent data will work for your team depends several factors, including the type of intent you’re ...

Customers now expect brands to engage with them in ways that feel relevant, immediate and aligned with their needs. A rigid ...

The All-England Lawn Tennis Club’s decision to replace Wimbledon’s human line judges with AI fundamentally changes the ...

Connecting the largest online community of businesspeople with your CRM streamlines a number of processes. Here's how you can ...

For years, marketers have championed ROMI — return on marketing investment — as a key measure of success. But for one Fortune 100 CEO, ROMI stands for something very different: risk on marketing ...

Terminus is an account-based marketing (ABM) platform that helps B2B vendors and agencies reach prospects at target accounts ...