Mattel is introducing new Hot Wheels collections this year, including additional F1 race cars, themed Monster Trucks, and ...

It’s time for Toy Fair, and Santoki is building the anticipation by unveiling the new licensed LEGO products it has in store ...

Kayou makes its official debut at Toy Fair as the company enters a pivotal year of expansion in the U.S. market. The ...

FanRoll is on a roll with its new line of Hasbro tabletop games, each adding dice-based twists to classic gameplay.

This wooden dentist playset features realistic tools, removable teeth, and a portable carrying case, so budding dentists can ...

Sakar heads into 2026 with continued growth momentum and a new agency partnership. Following record-setting growth over the ...

ADK Emotions NY and T-Licensing are launching the first official Beyblade X online store, complete with a slate of new ...

Kids can practice their bedtime routines with a new playset featuring Frankie, a Ms. Rachel character, as a plush pal.

During its Marvel Legends Series Livestream, Hasbro revealed new action figures inspired by popular characters from Marvel Comics.

Barbie is having her moment at this year’s Toy Fair New York, with several new collections in the works.

Basic Fun! expands its Littlest Pet Shop line by unveiling the World of LPS Collection and a collaboration with Like Nastya.

Following the company’s earnings call this morning, and ahead of Toy Fair in New York this week, The Toy Book caught up with ...