Mediaocean just spent $500 million to merge Innovid with Flashtalking and create an antidote to what it sees as walled garden ...

The public comment period for the IAB Tech Lab's draft guidance on ID-less solutions is open until December 19.

The sky is blue, but money is green. Put another way, despite Bluesky’s growing popularity, brands aren’t quite ready to jump ...

According to Go Addressable and Advertiser Perceptions, adoption of addressable TV advertising has increased significantly.

There is a new breed of financial investor – or dis-investor, perhaps – that targets publicly traded companies with allegedly ...

Live video threw sports broadcasts for a loop – but not pirate streamers. Plus, media buyers are dealing with more AI-powered ...