Retail media needs to bridge the gap between physical and digital to create a cohesive media ecosystem, writes Sam’s Club’s ...

Continued momentum for retail media offerings like Connect is helping drive profits and will remain “obviously key,” ...

Approximately 75% of Americans are interested in soccer, with 45% saying their interest is increasing, according to data from ...

Gap dances with Katseye to ‘Milkshake’ for denim-focused fall campaign “Better in Denim” nods to the early aughts and return of low-rise denim with a 90-second spot starring the popular girl group.

Why 818 Tequila is using fashion to tap into Gen Z’s ‘little treat’ craze CMO Kathleen Braine explains how the Kendall Jenner-founded brand is channeling Labubus and lip gloss keychains to launch its ...

RedVest Media gives participating brand partners a targeted approach to advertising through onsite premium ads, in-store ...

The casual dining chain recently achieved positive same-store sales growth for the first time in two years, Dine Brands CEO ...

The deal responds to the increasingly central role for social media and influencers in CMO strategies, as well as the impact ...

One More Round” will feature “Hot Ones” host Sean Evans and is part of a brand platform that launched in June.

The brand created an ad referencing the pop star’s new “Orange Era” in under a day and has quickly racked up millions of ...

A digital spot, tailgate tour and other game day experiences promote DoorDash Streaks, a program that rewards app users who order on Saturdays.