Paid search visits have a 35% higher conversion rate for e-commerce websites compared with visits from organic search, according to a recent report by MarketLive. The report, which was based on data ...

Automakers have the most engaged audiences on social media of any B2C industry, according to a recent report from TrackMaven. The report was based on data from content posted by 213 leading B2C brands ...

Discover how buying signals from B2B events can fuel targeted marketing and sales strategies, improving engagement and ...

Learn how PR professionals can adapt to media changes with high-impact strategies, innovative tools, and expanded content ...

Demand Generation - Many B2B marketers have been struggling with tough challenges, such as budget constraints and incomplete ...

Most marketers find social media influencers for campaigns by reaching out to them directly rather than by using influencer platforms or talent agencies, according to recent research from Bloglovin'.

Which social media marketing trends will be big deals in 2022? To find out, Hootsuite surveyed 18,100 marketers around the world, spoke with industry leaders, and examined third-party data. An ...

B2B Marketers are so busy maintaining, tweaking, and optimizing technology that we rarely have time to develop innovative ...

Discover how the FTC's recent actions against deceptive AI marketing affects brands, transparency, and ethical AI promotion.

This infographic explores how to capitalize on the opportunity of one of your social media posts; becoming highly popular.

Discover why dirty data undermines B2B marketing efforts and learn ways to improve data quality to drive effective campaigns ...

Most business decision-makers say B2B ads on LinkedIn have clear messaging but lack emotional appeal, according to recent ...