The new “Premium Lite” tier fits with the broader pattern indicating YouTube’s ambitions to beat Netflix at its own game.

YouTube is reportedly planning some big changes to its TV app, including adding more paid-for streaming services to its homepage.

Netflix expects to spend $18 billion in cash on content in 2025 and is 'not anywhere near a ceiling,' according to CFO Spencer Neumann.

Netflix is on track to surpass YouTube in total video revenue for the first time in 2025, according to Omdia data presented at MIP TV London 2025. As of 2024

YouTube is reportedly planning to bring more subscription-based content. According to The Information report, in direct competition with OTT apps like Netflix and Amazon, YouTube may soon stream exclusive content.

That's according to The Information, which says that a new YouTube app for Smart TVs is coming in the "next few months". It will look "more like Netflix, Disney+" and will include the option to add other streaming platforms as channels, much like Amazon Prime Video.

For the first time, Netflix is set to overtake YouTube in total video revenue in 2025, according to exclusive Omdia research presented at MIP TV Londo

Netflix's CFO told investors the company will spend $18 billion on content in 2025. An analysis of recent viewership says new shows and other company's old shows are hot.

Netflix has tapped the popular YouTube show Kill Tony for multiple specials that’ll begin premiering in April 2025. Three Kill Tony specials, in addition to standalone Tony Hinchcliffe (as recently seen on Netflix for