Top Olympic sponsor ENDS its contract with IOC
Japan's Panasonic ends 37-year contract as top Olympics sponsor
Japan's Panasonic Holdings said on Tuesday it would end its 37-year contract as a top sponsor for the Olympics following the end of the Paris Games. The Osaka-based company first became an official partner of the Olympic Games in 1987 and expanded its partnership to the Paralympics from 2014.
Top Olympic sponsor is ending its contract with the IOC
Japanese sponsors seem to have turned away from the Olympics, likely related to the one-year delay in holding the 2020 Tokyo Olympics.
Japanese sponsors reconsider Olympic ties as Panasonic exits IOC deal
TOKYO: Olympic sponsor Panasonic is terminating its contract with the IOC at the end of the year, the company said in a statement on Tuesday. Panasonic is one of 15 companies that are so-called TOP sponsors for the International Olympic Committee.
Panasonic to end 37-year Olympic sponsorship contract
Panasonic Holdings Corp. said Tuesday it will discontinue its sponsorship agreement with the International Olympic Committee, putting an end to its 37-year marketing tie-up with the event. The Japanese company agreed with the IOC not to extend the partnership after its current top-tier sponsor contract term ends in December,
Panasonic ends sponsorship contract with IOC. Why Japanese companies are ending Olympic deals?
Osaka-based Panasonic is terminating its 37-year contract with the International Olympic Committee (IOC) at the end of the year, the company said in a statement on Tuesday. Panasonic first became an Olympic sponsor in 1987 and expanded that association to the Paralympic Games in 2014.
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