Drapers understands Adanola has appointed advisers at professional services ... which valued the brand at more than £1bn. Owner and founder Hyrum Cook set up the women's fitness brand in 2015 and it ...

"Kendall represents the modern Adanola woman—effortlessly stylish, adaptable, and always on the go,” states Hyrum Cook, founder of Adanola, in the brand's official press release. “We’re ...

Adanola sweatshirt oversized ... At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story. The ...

In this month's Drapers Interview with Adanola founder Hyrum Cook and CEO Niran Chana, available to read here, Chana describes Jenner as “the highest echelon of influence marketing that you can get”.

"Kendall represents the modern Adanola woman—effortlessly stylish, adaptable, and always on the go,” states Hyrum Cook, founder of Adanola, in the brand's official press release. “We’re ...

Kylie Jenner bundled up alongside her children as older sister Kendall hit the snowy slopes during a winter getaway to Aspen ...

No wonder it is these Adanola staples, in a core palette of navy blue, burgundy, white and grey, that occupy the top spots in Kendall's edit (modelled herself, natch). But, the classics have had a ...

The nepo-babies not only share the same stylist (Dani Michelle) and make-up artist (Mary Phillips), their modeling careers ...

So, how is a brand from the north of England taking on the behemoth and winning? Adanola founder Hyrum Cook and CEO Niran Chana, formerly of Gymshark Credit: James Hughes In no small part it’s ...

launching tomorrow 7pm GMT / 11am PT. " Jenner also shared the news on her official handle, writing, “hiii @adanola.” Hyrum Cook, founder of Adanola, shared in a press release: “Kendall ...