With Candace Parker at the helm, adidas demonstrates its commitment to elevating women's basketball from the ground up.

Adidas has been on fire as of late with incredible promos on top sneakers all month long. But the brand just went live with ...

The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...

Lace-up sneakers have a more practical sprint and can be used in the athletic and casual arenas. They have become more than ...

D printing is injecting much-needed innovation into sneaker design, but it’s small brands that are leading where big names ...

Double 11, or Singles’ Day, is here, and fashion brands have not missed launching special deals. 11.11, also known as Bachelor's Day, was originally celebrated in China.

Adidas SPZL and C.P. Company are commemorating their 10th-anniversary partnership with a new collection that attributes ...

In 2021, Adidas SPZL and C.P. Company marked the company’s 50th Anniversary with the collaborative Italia CP SPZL trainer. To honor the label’s 10th Anniversary, the Adidas SPZL and C.P. Company ...