In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...

D printing is injecting much-needed innovation into sneaker design, but it’s small brands that are leading where big names ...

Double 11, or Singles’ Day, is here, and fashion brands have not missed launching special deals. 11.11, also known as Bachelor's Day, was originally celebrated in China.

Adidas SPZL and C.P. Company are commemorating their 10th-anniversary partnership with a new collection that attributes ...

In 2021, Adidas SPZL and C.P. Company marked the company’s 50th Anniversary with the collaborative Italia CP SPZL trainer. To honor the label’s 10th Anniversary, the Adidas SPZL and C.P. Company ...

It's undeniable that sport's influence on fashion is far from over. From styling track pants with heels and coats for the office to the summer staple of running sunglasses, the latest athletic trend ...

Puma is highly dependent on wholesale, which accounts for about 75% of its sales. Wholesale sales tend to bring lower margins than sales through full-price owned channels. Puma also risks losing share ...

For those looking to find strong Consumer Discretionary stocks, it is prudent to search for companies in the group that are outperforming their peers. Is Adidas AG (ADDYY) one of those stocks right ...

A number of ancient cultures believed that the Earth was flat because, simply, they didn’t know any better. But incredibly, there are people today who still believe that the Earth is flat ...