Silly rabbit, of course your Trix cereal looks different. That's because for the first time since Trix was introduced by General Mills in 1954, the brightly-colored cereal is not so bright anymore.

Trix ad, 1965. Tom Simpson via Flickr // CC BY-NC-ND 2.0 General Mills launched Trix in 1954 as an off-shoot of its cereal Kix. Aimed toward children, Trix was a sweetened corn puff cereal that ...

The latest development in the Trix cereal saga conclusively proves at least one thing: Consumers remain deeply divided on the definition, and the importance, of eating healthfully. Cereal-maker ...

The new/old Classic Trix cereal with fruity shapes hits stores this October and will be available in three box sizes — from $3.52 to $4.59 — and one larger 35-ounce bag size for $5.98.

Trix is back to its original rainbow tricks. The people have spoken and rest assured, Trix will be back to their beloved and artificially neon-colored ways come October. On Thursday, General Mills ...

I thought the Trix cereal would taste nasty cause how it look now but they really good — marissa (@riss1k) May 26, 2017. More: New “Cheerios Protein” cereal in trouble for its health claims.

And today in News That’s Sure To Push All Your Nostalgia Buttons, we have this: Trix is bringing back the fruit-shaped pieces for which the cereal was known during the 1990s — and soon.

The latest changes to Trix actually went into effect in early 2016, as part of General Mills’ pledge to remove all artificial colors and flavors from its entire product lineup.

Trix are for kids, but can they be for dogs too? Can dogs eat Trix cereal? Keep reading this complete guide to learn why you ...