We used to call it IT, now it's also Marketing. We used to call it Finance, now it's also Marketing. We used to call it Product, now it's also Marketing. It used to be about marcom, now it's about ...

During tough times, reducing marketing headcount and media spend is a standard cost-cutting lever. Meanwhile, B2B CMOs are given goals to generate growth for the business through more pipeline and ...

For example, a company with an e-zine may make a good affiliate marketer because its subscribers are hungry for resources. So introducing your offer through a "trusted" company can grab the ...

Marketer-turned-film-producer Ryan McNeill has racked up 230,000 followers in less than a year by helping viewers understand the psychology behind marketing and advertising. From explaining why ...