My Little Pony finally made it to the winner's circle. After years as an also-ran, the pastel-colored ponies were enshrined ...

Only special friendships that have endured for decades, like ours did, are resilient enough to survive life’s traumas. After ...

Her Diwali avatar, complete with a lehenga, appeals to parents looking for culturally appropriate toys. And Mattel knows this ...

However, in October 2023, Lara attempted to snatch the toy title for herself by dressing up as "MAGA Barbie" for Halloween ..

Most parents probably know that their children aren’t going to be 100% open and honest with them. There are always going to ...

During this time of year, we fondly remember all of the amazing Halloween costumes (and barbie clothes, handcrafted toys, outfits, quilts, and prom and wedding dresses) Patsy created for her kids ...

This year, the Taylor Swift-themed haunted house has grown. Corcoran put it together quickly in one month last year, and she ...

This holiday season, Barbie is taking over the internet — literally! Mattel is partnering with Verizon for a pretty-in-pink ...

PMI Kids’ World’s Stumble Guys x Barbie line hits retail this month, launching exclusively at 3,500 Walmart stores in the U.S ...

The new Barbie x Verizon partnership comes on the heels of a big year of collaborations for Barbie and Mattel, which have teamed up to launch everything from Barbie tumblers to toys in recent month.