At Town East, Black Friday shoppers Pam Barnes of Wichita and her sister Tammy Mullins, who was in Wichita from Lyons, say they woke up at 5 a.m. to beat the crowds. “I love it,” says Mullins. “It’s the thing to do every year.” Barnes explains what excited her about Black Friday, “The people, the bargains.” “And tradition,” added Mullins.

Shoppers flocked to stores on Black Friday, eyeing deals amid concerns over tariff-induced price increases. Teagan Hickson snagged an air fryer at Walmart as she and others compared prices online, wary of rising costs next year.