Warner Bros. Discovery’s streaming service is ‘HBO Max’ again. Does this indicate a refocus on franchise, legacy, and prestige TV?

Bong Joon-ho's Mickey 17, his big budget follow-up to Parasite, will make its Max debut later this month, with HBO the next ...

HBO Max has just dropped a teaser for “Task,” a new crime show from Brad Ingelsby, the creator of “ Mare of Easttown .” Frankly, that in of itself should be enough to put “Task” on your radar. “Mare ...

Gunnar Wiedenfels told an investors conference "there’s a lot more openness to discuss the options" ahead for additional ...

Find out if Avery (Phillipa Soo) chose Max (Joshua Jackson) or Tristan (Sean Teale) after being in a love triangle throughout ...

Mark Ruffalo and Tom Pelphrey star in the drama from Mare of Easttown creator Brad Ingelsby. Like Mare of Easttown, Task is set in the suburbs of Philadelphia and delves into some societal issues — ...

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

For now, Hurry Up Tomorrow will only available to watch in a movie theater, when it opens in theaters in the U.S. on Friday, May 16. You can find a showing near you via Fandango. Hurry Up Tomorrow is ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

After two years, the home of HBO is putting its most valuable brand back in the name of its streaming service.

“I am completely bewildered by the HBO Max rebrand,” says Debbie Millman, a designer, brand consultant, and host of the ...