Get ready for prom night with the best makeup essentials, pro tips, and viral beauty picks to help your look last from first ...

Kriti Sanon never fails to impress with her back-to-back stylish looks. From her impeccable fashion choices to her subtle ...

Even if you find a flawless finish in a pore-blurring primer or skin tint, if your setting powder settles into fine lines, ...

Award-winning clean beauty MUA’s eco-conscious values have earned it top honors at the 2024 Global Green Beauty Awards in the ...

Kriti Sanon is truly the queen of understated glamour. Known for her enviable style and fresh-faced beauty, Kriti once again ...

The beauty world is constantly evolving, and this time it's bringing a host of must-have products. So, what’s worth checking ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

In a totally unscripted and hilariously candid moment, Alia Bhatt gave fans a peek into her go-to makeup favourites—and she ...

Mixing matte and gloss finishes can provide dimension without overwhelming the nail, explains Gerstein. This chic looks keeps ...

SHOPPING: Give your skincare routine the ultimate overhaul courtesy of YSE Beauty, the brainchild of model Molly Sims, who ...

Chanel fragrances are a classic Mother’s Day gift and the latest Chance is a captivating choice. For an elegant gourmand ...