Brand can be your superpower. So, why do so many B2B marketers get it wrong? This blog explains what 'brand' really means, ...

Until very recently, Jaguar stood for timeless British elegance. Then the company released a 30-second rebranding film that ...

A legendary golf writer's take on the corporate-ification of the Ryder Cup in 1999 continues to ring true two decades later.

In this article, we’ll explore the top qualities that define the best UK branding firms—what makes them stand out in an ...

Gaming is changing, with groundbreaking games and crypto payments. Here's how innovations like Aviator and marketing ...

In 1928, Henry Ford decided to grow his own rubber supply in South America to make tires for his burgeoning automobile ...

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

But did Jaguar need an all-new logo that ignores its past to relaunch the brand's future? I'm the first to say Jaguar's ...

This week’s creative campaigns take us from the icy wilderness of Norway to the dazzling lights of Las Vegas. Deleón Tequila ...

Find out more about how we test. Canva Logo Maker is our pick for best logo maker. Popular among small businesses, marketing departments, and social media teams, Canva offers features that are as ...

Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...

In a bold move that has left enthusiasts scratching their heads, Jaguar's rebranding effort has swapped its iconic feline ...