Jaguar's rebranding demonstrates the risks of logo changes in a competitive market. While aiming for modernity, the ...

Disney went big on selling 'Moana 2' to a global audience, their multi-prong bespoke marketing campaign yielding a $386M+ ...

Gladiator II’ added to the $420 million haul, with close to record attendance for Thanksgiving. ‘Queer’ is tops among new ...

Indie film merchandise, from T-shirts to thongs, has become a hot commodity as fans seek exclusive, trendy items.

But did Jaguar need an all-new logo that ignores its past to relaunch the brand's future? I'm the first to say Jaguar's ...

Not anymore, according to the timely new Netflix documentary “Buy Now! The Shopping Conspiracy.” As Americans across the ...

Gaming is changing, with groundbreaking games and crypto payments. Here's how innovations like Aviator and marketing ...

Added to Virgin's ongoing sales, you're looking at a top-notch experience for less. Virgin Voyages may not seem like the most affordable offering at a glance – it boasts all-new ships ...

Volkswagen may axe its direct-to-consumer retail model for EVs in major European markets due to what it says is a “slow ...

After identifying traveler needs and value propositions, an airport should create its visual identity. This includes the logo, color palette, typography, imagery, and design elements used on signs, ...

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The Canadian Taxpayers Federation is taking issue with the $300,000 price tag for a Saskatoon city bus rebrand. The Canadian ...