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Jaguar's rebranding demonstrates the risks of logo changes in a competitive market. While aiming for modernity, the ...

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Gaming is changing, with groundbreaking games and crypto payments. Here's how innovations like Aviator and marketing ...

Added to Virgin's ongoing sales, you're looking at a top-notch experience for less. Virgin Voyages may not seem like the most affordable offering at a glance – it boasts all-new ships ...

Volkswagen may axe its direct-to-consumer retail model for EVs in major European markets due to what it says is a “slow ...

After identifying traveler needs and value propositions, an airport should create its visual identity. This includes the logo, color palette, typography, imagery, and design elements used on signs, ...

Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.

The Canadian Taxpayers Federation is taking issue with the $300,000 price tag for a Saskatoon city bus rebrand. The Canadian ...