Jane Tabachnick's new AI campaign builder, Easy Book Launch™, is helping authors plan and execute their book launch in ...

A presidential character in the author's 1998 "Parable of the Talents" was inspired by Ronald Reagan, who used the campaign slogan in 1980.

If that sounds extremely and alienatingly geeky to you, consider the testimony of New York Times reader Janiece Mulia, who ...

From an ancient Greek poet to a 21st-century BookTok phenomenon, here are some of the authors going from page to screen in ...

By Published If you or members of your book club can’t seem to get through long, heavy reads, we have some options for you: short biographies, essays, histories and other unique works of nonfiction ...

The mass market paperback, light in the hand and on the wallet, once filled airport bookstores and supermarket media aisles.

Try an attitude shift that doesn’t force you to choose between setting strict reading goals and giving up altogether.