Brand identity building is not limited to designing a logo; a firm can use other approaches. It’s concerned with creating an ...

The studio has crafted a nostalgic identity for LA-based scented candle company Elsewhere Fragrances, imagining visuals for ...

Brand identity is at the heart of all marketing efforts ... and behaviors—is useful to help guide the design process. User personas influence style, tone, and content to ensure they align with your ...

Naming a brand is a mix of science, creativity, and strategy. From legal checks to brainstorming, a good name must be simple, ...

Rebranding can help your business attract new audiences or reignite existing customers' enthusiasm. Use this guide to complete the process successfully.

Our in-house design team have been guided by ... How will the University’s brand identity be applied? Application of our updated identity will be a gradual and iterative process. We're encouraging ...

In normal life, when people speak of brands, they mean consumer products like soft drinks and toothpaste. And when we read ...

you know that you're in for a long process. A redesign also has important consequences on your relationship with your customers, your brand identity, and the financial well-being of your company. The ...

With the rise in sound-on social platforms, streaming, podcasting and more, the world of communications has never been more ...

Spotlighting the work that goes into audio storytelling, Anti and Non-Format have created a visual look that focuses more on ...