Naming a brand is a mix of science, creativity, and strategy. From legal checks to brainstorming, a good name must be simple, ...

Consider the household brand Tupperware, which recently filed for bankruptcy protection, among other legacy brands. Similarly, ambitious start-ups can exhibit a singular legacy-driven mindset, ...

In today’s digital landscape, a well-designed website is essential for businesses and organizations looking to make an impact ...

Utah Hockey Club jerseys will go on sale for the first time Friday.

Explore essential strategies for crafting a standout brand name, including construction methods, naming approaches, and key ...

The studio has crafted a nostalgic identity for LA-based scented candle company Elsewhere Fragrances, imagining visuals for ...

Your podcast’s branding creates a unified aesthetic and helps you connect with your target audience. Learn how to use it to ...

Ten years on from its acquisition by Apple, we speak to Beats CMO Chris Thorne about how the brand continues to walk the ...

Sustainable Design: Ampersand's sustainable commercial interior design philosophy emphasises multi-purpose and flexible furniture solutions that comply with sustainability policies. By proposing ...