The trial-and-error approach aims to crack the code for effective influencer marketing that will appeal to rural consumers.

To sum up, you spend money on paid media to support a strong, intrinsically growing consumer brand, not a failing or stagnant one. This seems counter-intuitive, but, in my experience, businesses with ...

What does it take to modernize one of the most recognizable brands in the world? For Pepsi, it means tapping into nostalgia, ...

The new identity is set to increase shopper engagement, trial and conversion by elevating brand’s appeal in line with key ...

Americans are dealing with tumultuous change at the moment. I know it. But consider the situation for a Slovenian ecommerce ...

Revolt has been rolled up into a new entity, Offscript Worldwide, that features TV and media, creator management and ...

Learn how to create a Shopify store in just X simple steps. Set up your store, customize, and launch with ease to start ...

Rohini Vaishnavi, founder of The Writing Experts. Brand storytelling or digital marketing – The dilemma for startups Startups looking for quick sales leads are often unclear about whether to ...

Lauren Weinberg joined the company in January 2024 from Intuit, where she led marketing for the QuickBooks brand. Peloton is now splitting marketing between two roles: a CMO and a chief communications ...

Gone are the days when the IPL was seen as a massive brand awareness ecosystem. Now, the league is increasingly being used as a performance marketing engine. According to Anshu Yardi ...

When one of the wildest trades in NBA history landed Luka Doncic with the Los Angeles Lakers, it opened up a whole new world for the international superstar. Los Angeles is known for the film ...