The trial-and-error approach aims to crack the code for effective influencer marketing that will appeal to rural consumers.

To sum up, you spend money on paid media to support a strong, intrinsically growing consumer brand, not a failing or stagnant one. This seems counter-intuitive, but, in my experience, businesses with ...

What does it take to modernize one of the most recognizable brands in the world? For Pepsi, it means tapping into nostalgia, ...

The new identity is set to increase shopper engagement, trial and conversion by elevating brand’s appeal in line with key ...

Americans are dealing with tumultuous change at the moment. I know it. But consider the situation for a Slovenian ecommerce ...

Revolt has been rolled up into a new entity, Offscript Worldwide, that features TV and media, creator management and ...

Learn how to create a Shopify store in just X simple steps. Set up your store, customize, and launch with ease to start ...

Meta CEO Mark Zuckerberg took the witness stand in the Federal Trade Commission’s antitrust trial, defending his company against the government’s claim that is an anti-competitive monopoly that has ...

The results from O2’s 4G trial in the UK must be music to the ears of brands, agencies and mobile marketing firms dreaming of a future where super-fast downloads take mobile marketing campaigns to ...

Jimmy Fallon will create a marketing agency and fill it with creative and clever executives in a new NBC competition series ...