The ’70s ad campaign was a hit, because who doesn’t love a good taste test? It’s fun to duke it out with your family and friends about why they’re wrong, cough cough. So let’s pit Coke Zero vs. Pepsi ...

A month ago, Los Angeles County similarly sued Coca-Cola and PepsiCo over similar claims of its bottles clogging up landfills and public waterways. The Los Angeles County board chair said, “Coke and ...

Coca-Cola's recent advertising via WPP Open X has won many plaudits, now historic rival Pepsi is entering the fray with ...

that people actually preferred Pepsi," Noviello continued. FILE - Still image taken from archived footage showing an ad for "new Coke." (Credit FOX TV Stations) In response, Coke decided it was ...

In a move that's sure to stir the pot of inter-cola rivalry, Pepsi claims that in every market visited since February, ...

Pepsi is asking people out and about in Atlanta to sip from unmarked cups of Pepsi Zero Sugar and Coca-Cola Zero Sugar to decide which they prefer.

Dr Pepper holds second place with 8.3%. Coke is still number one, with 19.1 percent. Despite falling from the top three soda brands, Pepsi still has traction in the chain restaurant space.

It's been 40 years since Coke's infamous attempt at rebranding. They rolled out a new formula to compete with Pepsi in 1985 ...