A month ago, Los Angeles County similarly sued Coca-Cola and PepsiCo over similar claims of its bottles clogging up landfills ...

The ’70s ad campaign was a hit, because who doesn’t love a good taste test? It’s fun to duke it out with your family and friends about why they’re wrong, cough cough. So let’s pit Coke Zero vs. Pepsi ...

Pepsi is asking people out and about in Atlanta to sip from unmarked cups of Pepsi Zero Sugar and Coca-Cola Zero Sugar to decide which they prefer.

Coca-Cola's recent advertising via WPP Open X has won many plaudits, now historic rival Pepsi is entering the fray with ...

In a move that's sure to stir the pot of inter-cola rivalry, Pepsi claims that in every market visited since February, ...

It's been 40 years since Coke's infamous attempt at rebranding. They rolled out a new formula to compete with Pepsi in 1985 ...

Pepsi is bringing its revived Pepsi Challenge to Atlanta from May 8–11, inviting locals to a blind taste test against Coke ...

The 1985 launch of New Coke was the result of the cola wars between Coca-Cola and Pepsi. It didn't work out as Coca-Cola intended.

that people actually preferred Pepsi," Noviello continued. FILE - Still image taken from archived footage showing an ad for "new Coke." (Credit FOX TV Stations) In response, Coke decided it was ...