Scientists have unveiled a new color called Olo that can only be seen using a laser pointed directly into the cone of the ...

Researchers discover a new color outside the range of human color vision, but you have to laser your retinas to see it ...

A new, high-tech method for displaying color has allowed five test subjects to see a shade beyond the standard human range. The research, published April 18 in the journal Science Advances ...

Purple, a color often associated with royalty and creativity ... Purple has represented luxury, power, and creativity. But science is now dethroning this favorite colour with a brain-bending ...

The Trump administration’s war on science will likely have long-lasting, devastating consequences for vulnerable communities, ...

Lekking occurs when males of certain animal species gather to attract females in specific locations, known as leks.

How big is science’s fake-paper problem? In two other cases, researchers contacted by Nature said they had been falsely listed as editors on journal websites. “One of the problems of these ...

Attendees held snakes, watched chemical reactions and played games at the fourth-annual Kansas Science Festival in Manhattan ...

Decorative and aesthetic value, improved air quality and calming effects were found as the most common perceived benefits of ...

By giving the visual system an entirely new stimulus—a color that does not exist in nature—Roorda’s team ... research subject in all of color science—cDa29—who is able to distinguish ...

Scientists are calling on mattress manufacturers and governments to take action. Babies and young children may be exposed to ...

In this study, published on April 18, 2025, in the journal Science Advances ... to "discovering a new primary color," emphasizing the revolutionary nature of this perception.