Discover why a business plan is essential for entrepreneurial success, offering clarity, financial insight, and a path to ...

When students decide to major in accounting, marketing is not at the top of their minds. While accounting students are likely ...

In the high-stakes game of startups and small businesses, every resource counts. Forget throwing money at fleeting ads; the ...

Design company Figma today announced multiple features, including AI-powered site and web app creation, a way for marketers to create assets ... Site is useful for a marketing and design team ...

Social media marketing is more than posting content. It’s about building a strong brand presence and connection with your audience. Social promotion strategies require proper branding ideas and ...

Even if you’re not flush with cash, it’s still possible to open a successful business. You’ll want to develop a strong idea, ...

Looming tariffs, fragmented shopping and uncertainty, oh my! Here are four opportunities to optimize marketing outcomes ...

GoDaddy and Wix are two of the best website builders I've tested, but which one should you use? I break down their prices, ...

Local arts organizations including ArtPrize and Grand Rapids Ballet receive training through the institute founded by Dick ...

An ESOP retirement is a beautiful thing: decades of loyalty rewarded by equity in the business you helped build.

Embracing technology strategically can be the difference between simply running a small firm and achieving measurable growth.