How to create an influencer marketing strategy is one of the first things brands Google when they’re ready to work with ...

Last year, Publicis execs descended on Cannes Lions with one mission: take the bullshit out of AI for clients.

The 4As, or the American Association of Advertising Agencies, announced that Justin Thomas-Copeland will lead the ...

By crafting tailored prompts, entrepreneurs can leverage ChatGPT to generate detailed, insightful, and actionable content for ...

This article explores how B2B marketers can navigate AI disruption by aligning current marketing needs with human impact and ...

When students decide to major in accounting, marketing is not at the top of their minds. While accounting students are likely ...