The commercial, narrated by Nikki Reed, strives to appeal to parents who feel a growing responsibility to make healthy purchasing choices for their families – even in the medicine aisle.

3. Authentic Creative On OTT Programmatic Ads OTT ads hit new heights in 2024, as streaming viewership officially surpassed ...

Ad media spend optimization boosts advertising campaigns, reduces ad waste ... monitoring of competitors’ ads can help you ...

MediaSense has run some of the biggest global media agency pitches, including for Amazon and Unilever, while R3 has managed ...

Campaign’s Agency of the Year Middle East awards shortlists for 2024 have been revealed. In its third year, the awards have ...

So we took that to heart and had our creative and analytics teams sit down for a series ... we were running what we thought was a pretty straightforward ad campaign, showing the typical method of ...

Alison.ai, a leader in AI-driven advertising technology, has successfully closed a $13.3 million seed funding round, with ...

You are trying to view a Campaign Advertising Intelligence market report - a series of data-led insights that provide ...

Alison Technologies Ltd (Alison.ai), a trailblazer in creative AI solutions for advertising, today announced the successful ...

BBH London’s Felipe Serradourada Guimaraes explains how the agency built on the success of its debut Tesco Christmas campaign ...

The South America-based network can truly call itself global if it’s able to win over Asian clients with its 'borderline cult ...