The Addition of Top Creative Talent Advances Bluewater’s Vision of Empowering Content and Campaign Creation through ...

Major brands like Coca-Cola, Unilever and Procter & Gamble have shifted from a single agency of record to a flexible model ...

Spotify Hits is making its debut in India, celebrating innovative advertising campaigns that harness the unique features of ...

With over 33 years of excellence behind it, the AAA School of Advertising continues to be a launchpad for ... and harness their creativity to develop head-turning – and often, award-winning campaigns.

Are you a print subscriber? Activate your account. By Erika Wheless - 29 min 2 sec ago By Garett Sloane - 29 min 2 sec ago By ...

Marks & Spencer’s clothing department has been testing its creative and media strategy ... This fed through into its ...

The commercial, narrated by Nikki Reed, strives to appeal to parents who feel a growing responsibility to make healthy purchasing choices for their families – even in the medicine aisle.

3. Authentic Creative On OTT Programmatic Ads OTT ads hit new heights in 2024, as streaming viewership officially surpassed ...

Ad media spend optimization boosts advertising campaigns, reduces ad waste ... monitoring of competitors’ ads can help you ...

Campaign’s Agency of the Year Middle East awards shortlists for 2024 have been revealed. In its third year, the awards have ...

So we took that to heart and had our creative and analytics teams sit down for a series ... we were running what we thought was a pretty straightforward ad campaign, showing the typical method of ...