All of Van de Riet's previous "Reef Wall" experiments have taken place in Florida, where the Atlantic Ocean and Gulf of ...

Cash Daniels isn't just any high school student; he's also a freshwater conservationist, entrepreneur, and advocate who's ...

By Shirley Shuman Mitch Simpson of Heaters has been fishing since he was fifteen. Now he provides creates and sells baits in ...

We're proud to announce a brand new soft plastic, the EYE DROPS! Great for tipping or using as is - get ready for some fantastic fishing! The Eye Drops are an artificial and scented round plastic ...

Photo courtesy of Drifters Fish. Commercial fisheries entities are collaborating with a rising star in plastics recycling, Net Your Problem, to keep thousands of pounds of worn-out fishing gear and ...

The pair's first flyer contained nearly 100 different soft lures, and they still had boxes of molds of both freshwater and saltwater lures to examine.

Summer time bass fishing is something everyone loves! In this video I use my favorite lures for summer pond hopping! The Googan Baits Bandito Bug is a staple in my tackle box all year round! I ...

Our bass expert ranked and tested the 16 best soft plastic baits for bass fishing, including the best worms, craws, swimbaits, toads, and more.

Discover the best soft plastic baits for bass fishing in 2024. Explore expert reviews of top lures like the Jackall DriftFry, Rapala Freeloader, and Berkley Drip Minnow. Learn what makes them game ...

Discover why soft plastic stick baits like the Senko are the ultimate bass lures. Learn rigging tips, brand comparisons, and how to use them year-round for consistent catches.

Learn how to select and use soft plastic lures effectively for an unbeatable inshore saltwater fishing experience. Find the best tools to complete your tackle box.