The new Fujifilm Xm5, lightest model in the current X Series lineup, new camera designed for content creators on the go ...

The Smartmi Air Purifier E1 won several awards for its stylish design, but does its performance also deserve recognition?

Achieving the highest number of Good Design awards for the sixth consecutive yearTOKYO - October 17, 2024 — FUJIFILM Holdings ...

Fujifilm’s Film Simulation dial has been a little controversial, but I think it would be pretty hard to hate if it borrowed ...

Fujifilm is also releasing the XF500mm F/5.6 LM OIS WR at the end of November. This new super-telephoto prime lens is designed primarily for wildlife and sports photography. The 500mm focal length has ...

Capture and display your best photographs of birds throughout 2024. Please respect the birds and their environment; violations of ethical bird photography will result in disqualification if discovered ...