The auto insurance company will receive placement on the back of all eight Unrivaled club uniforms.

Liberty Biberty, the insurer’s bright-yellow puppet mascot, has inspired a surprisingly passionate anti-fan base.

Some TV shows arrive with big stars, buzzy concepts, and serious money behind them, only to vanish almost as quickly as they ...

Last Sunday afternoon, a social media driven "protest" against Liberty Mutual Insurance Co.'s fuzzy yellow mascot Liberty ...

Liberty Mutual’s new mascot, Liberty Biberty, is inspiring online vitriol and IRL protests. It’s been great for business. The ...

A protest in Boston outside the Liberty Mutual office over the mascot shows how deep the hate goes.

Dozens of demonstrators held a protest in front of Liberty Mutual's Boston headquarters to demand an end to the company's ...

" Lane Turner/The Boston Globe via Getty Images Protester wearing an anti-Liberty Biberty shirt in Boston A number of major ...

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A generic talking-head clip and a testimonial that actually moves pipeline are worlds apart, and the difference is the team behind the camera. Every agency promises to "tell your story." Far fewer ...

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