Companies crave loyalty from the savviest of digital natives, but earning it will take a uniquely engaging approach ...

Fact checked by Sarah Scott Minecraft, Roblox, and Fortnite are just some of the popular games taking up Gen Alpha's time.

Gamefam is launching Karate Kid Training Simulator, a title that will immerse players in the world of the upcoming film Karate Kid: Legends, on Roblox.

Sony Pictures and Gamefam, which calls itself “the leading metaverse media company for Gen Z & Alpha communities,” have ...

Roblox players will soon be learning new karate moves starting with these four famous words: “Wax on, wax off.” Gamefam has teamed up with Sony Pictures to launch the free Karate Kid Training ...

However, the oldest members of this Gen Alpha group will become adult consumers soon enough, and between the way they approach money and their perception of spending, two things are quite clear.

Roblox's stock has remained resilient ... I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in ...

In other words, they see you as being submissive or less-than. However, while Gen Alpha may find it harmless, it can quickly feel dehumanizing and downright disrespectful. “Kids don’t ...

Gen Alpha. The group is still reliant on their parents for money, but they’re already influencing purchase decisions. According to Holden Bale, global chief strategy officer of Merkle ...

The report can be accessed at dcdx.co/beauty. Andrew Roth, 26, is the founder and CEO of dcdx, a research and consulting firm focused on Gen Z. Andrew was named to the Forbes 30 under 30 and Ad Age ...