Italy has opened up an administrative procedure against China’s Sinochem, the largest shareholder in Italian tiremaker Pirelli, over possible violations of restrictions placed by Rome to protect ...

In a phenomenon called “genericide”, a company’s trademark can become so popular that it turns into a generic term for a ...

WTR is a unique and timely intelligence service informing commercial trademark decision making by assessing the business impact of trademark law developments.

A bold splash of electric yellow runs through the design. The logo, a spinning O, conveys a sense of movement.

With the new service, any verified business will be able to create ... you can opt to show your own logo instead of a generic category icon. Your logo will appear when a customer activates the ...

I would say less than 10% of companies even get back to you, and the ones that do usually send a very generic rejection – ...

Because you don’t have to be a registered business, or own a trademark, or make money. At its most basic, a brand is an idea.

Brand identity building is not limited to designing a logo; a firm can use other approaches. It’s concerned with creating an ...

The world’s oldest motorcycle brand is going electric. Royal Enfield announced a new battery-powered sub-brand called Flying ...

Amazon stock is increasingly seen as a reasonable value. While the company has historically traded at negative or triple-digit price-to-earnings ratios, its valuation metrics are improving. The ...

All six PWHL teams will hit the ice in freshly designed Bauer jerseys when the pro hockey league's second season kicks off ...

YouTube is sparking speculation about a potential logo redesign after users noticed the platform's red progress bar changing to a pink gradient. While the company hasn't officially confirmed a logo ...