On The Vergecast: How now to name your streaming service, the reality of next-gen CarPlay, and the future of Android.

Warner Brothers Discovery, which wiped out the name in a disastrous rebranding effort during a 2023 corporate merger, took a swipe at itself in an announcement this week. "Same app. New-ish name. The ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Mark Ruffalo is getting his “Mare of Easttown” moment. Four years after creator Brad Ingelsby wowed with Emmy-winning series “Mare of Easttown,” the showrunner is back at HBO with another crime drama ...

Billie Eilish responded to criticism of her Met Gala look, noting that she did not even attend the May 5 event. The singer ...

HBO Max's 1970s set 'Duster' follows a tenacious FBI agent and a getaway diver determined to take down the Al Capone of the ...

Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service ...

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...

Elmo, Abby Cadabby and the rest of the “Sesame Street” gang will get some high-profile help as they travel down a new road ...

HBO Max has joined Coca-Cola and Netflix among prominent companies that have undergone well-publicized pivots.

We’re not quite there yet, but it sure feels imminent.