While product placement in music didn't start in Hip Hop, the genre elevated it to an art form and created cultural moments ...

The market for rare adidas Yeezy’s means plenty of money to be made by flipping pairs for exponential resale prices. Unfortunately, it also means that sellers have become vics, getting met a ...

Kanye West and adidas were embroiled in multiple lawsuits stemming from the demise of their partnership, which ended due to ...

The once successful partnership between Kanye West and adidas has reportedly been fully dissolved. The two parties have settled their legal battle. As spotted on Sneaker News the apparel giant ...

After spending her entire summer touring with Jhené Aiko across North America, Grammy-nominated artist Coi Leray has been ...

Through her collaborations with Adidas Originals ... which became synonymous with hip-hop. While the original came in smooth leather with a rubber shell toe-cap, Wales Bonner offers new appeal ...

Explore hip-hop and rap-related collections from across the Smithsonian ... NYC National Museum of American History Adidas Sneakers, worn by B-Girl Laneski National Museum of African American History ...

adidas Basketball has officially revealed the ... Weighing only 14.5 ounces, it offers enhanced mobility. The Nubuck toe cap provides extra durability in high-wear areas, while the Total Torsion ...

PBS spoke with Executive Producers Chuck D and Lorrie Boula, and Series Director Yemi Bamiro, about the evolution of Hip Hop, its influence on popular culture, the next generation, and more.

Our full list of picks for the best full-length hip-hop projects ever made is out now ... covering everything from the shoes people wore (“My Adidas”) to the struggles the endured (“Proud ...

“The first cap we made for a major-league baseball team was in 1934 ... was to create a product that all baseball teams could ...

DJ Clark Kent, a hip-hop pioneer with production credits on hits ... and collaborated with brands including Adidas and Nike. In a statement posted to his social media profiles, his family shared ...