Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a ...

Researchers from the University of California, Berkeley have announced the discovery of a color never before seen by the ...

"It is not a new color," John Barbur, a professor of optics and visual science at City St George's, University of London, ...

Scientists have created a technology called Oz that stimulates individual photoreceptor cells in the human eye to create an entirely new, ultra-saturated color never seen in nature—dubbed olo.

Scientists at UC Berkeley have achieved the seemingly impossible — they’ve created a color that lies beyond the natural range ...

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

A team of scientists believes they have discovered a new color outside the range of human vision. They named the color “olo” ...

Scientists discover new color 'Olo' that humans can only see with special laser technology. A research team from UC Berkeley ...

In a study published in Science Advances on Friday, April 18, a group of five researchers stimulated retina cells in participants' eyes, who, afterwards, claimed to have seen a color no human has ...

For the first time, humans might have glimpsed a rainbow of color that lies just beyond our sight – including a "blue-green ...

L-cones (long-wavelength sensitive): These detect red light.

The new jaw-dropping color was found after creating an extensive test with five humans as subjects, making them the first ...