Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a ...

Researchers from the University of California, Berkeley have announced the discovery of a color never before seen by the ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

Scientists have created a technology called Oz that stimulates individual photoreceptor cells in the human eye to create an entirely new, ultra-saturated color never seen in nature—dubbed olo.

Scientists at UC Berkeley have achieved the seemingly impossible — they’ve created a color that lies beyond the natural range ...

"It is not a new color," John Barbur, a professor of optics and visual science at City St George's, University of London, ...

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

Scientists discover new color 'Olo' that humans can only see with special laser technology. A research team from UC Berkeley ...

A team of scientists believes they have discovered a new color outside the range of human vision. They named the color “olo” ...

In a study published in Science Advances on Friday, April 18, a group of five researchers stimulated retina cells in participants' eyes, who, afterwards, claimed to have seen a color no human has ...

For the first time, humans might have glimpsed a rainbow of color that lies just beyond our sight – including a "blue-green ...

L-cones (long-wavelength sensitive): These detect red light.