"Jerry's proud of the logo, but it's also embarrassing to him, in equal measure," Siegel said. In a 2017 interview on ESPN's "The Jump," West expressed that he wished the NBA would would change it.

NBA great Jerry West died on Wednesday ... when he first saw the logo: “That looks like somebody familiar.” Years later, in 2017, he admitted outright on ESPN’s “The Jump ...

Did life, outside of the golf course, ever give him a moment's joy? Jerry West, the freakin' logo of the league, one of the best dozen or so men ever to put on a uniform, the premier talent ...