I was better than him for about three weeks, and I enjoyed those three weeks because I saw something in that boy. He didn’t have it quite yet, but he was ...

It’s time again for the sneaker world’s most cherished holiday tradition: Jordan Brand’s annual December drop of a rare Air ...

On Thursday, Fortnite took to social media to announce the latest round of Kicks, which included four new pairs for players ...

New Mexico superstar Bella Hines became the only current boys or girls high school basketball player to have an NIL deal with ...

The Air Jordan 11 "Legend Blue" would enjoy a shock drop at exactly 5:00 p.m. EST on the Nike SNKRS app and website. Unfortunately for the iconic sportswear brand, the plan to drive up hype for ...

Sneakerheads' first chance to cop the Air Jordan 11 "Legend Blue" is about to come through Snapchat. The highly anticipated ...

Cricketers beat Bollywood A-listers in brand endorsement game. Cricket icons Virat Kohli, MS Dhoni, and Sachin Tendulkar have emerged as the top three most popular celebrity endorsers in India ...

Travis Scott is embracing Giving Season. Not one but two trainers from his ultra-in-demand collaboration with Jordan Brand are set to drop before the end of the year. His theme for the 2024 ...

While Nike and Jordan continue to struggle to bank off the hype of their general releases like they used to just a few years ago, their Travis Scott sneaker line continues to be a hot commodity ...

Seen as real-life heroes who have risen from humble backgrounds to make their country proud, they have emerged as dominant brand endorsers, highly preferred by brands to communicate their messages ...

Their strong public connection makes them highly sought-after brand endorsers. Kohli, Dhoni, and Tendulkar maintain their popularity across demographics. The 2024 report analysed approximately 400 ...