On the final Saturday in November, Hallmark decided to take three of America’s top loves, football, love, and Christmas, to create a very timely movie called Holiday Touchdown: A Chiefs Love Story. Clearly designed around the hype surrounding the very public love story between Taylor Swift and Travis Kelce,

Not really. While the movie features the Kansas City Chiefs — Travis Kelce’s team — and taps into the female-dominated audience of Hallmark movie fans — like Swifties — “Holiday Touchdown” does not directly reference Kelce and Swift’s romance.

A Chiefs Love Story,” Hallmark’s snow-packed Swiftie-bait about two people looking to score, was at times about fruitcake as much as football, which was appropriate for this oddly sweet and sometimes confounding confection of a film.