Not sure what to get your friends for Christmas this year? Take it from Barbie and pick up a gift from Verizon. The gift of connectivity (and super fast WiFi) instantly upgrades Barbie’s Dream House ...

PMI Kids’ World’s Stumble Guys x Barbie line hits retail this month, launching exclusively at 3,500 Walmart stores in the U.S ...

curator of dolls and toys. "The variety of figures promotes collecting as a pastime, too." Phase 10 was introduced by ...

Kaavia James is “a Barbie girl, in a Barbie world” — wait, scratch that. Barbie (and all of us!) actually live in Kaavia’s ...

Are you a print subscriber? Activate your account. By Ryan Gould - 4 min 45 sec ago By Ad Age Staff - 7 min 40 sec ago By Asa ...

Margot Robbie is embracing her postpartum journey, stepping out one month after welcoming her first child with husband, Tom ...

This unique collection of 108 stories and pictures ... highlight Barbie’s enduring impact across generations and industries from arts, sports, STEM and so much more. Krista Berger, Senior Vice ...

In 2024, Barbie celebrated her 65th anniversary. On International Women's Day, the brand created celebrity-inspired dolls ...

Mattel’s Barbie brand to release ‘My Barbie™ Story’, a new illustrated book celebrating the brand’s legacy as it commemorates ...

Despite the huge popularity of this iconic toy, Barbie has sparked her share of debate since she first hit the market 60 ...

On Friday, Earle took to her Instagram to share a handful of pictures from her Halloween photoshoot with the Miami Dolphins wide receiver. The two recreated a big replica of a Barbie doll box: "The ...

Target has lauched over 150 movie-inspired products, including a clothing line designed by "Wicked" costume designer Paul ...