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The 102-year-old luxury automaker is replacing its former logo, resplendent in all capital letters, with a new one that is ...

The gold-colored Jaguar letters, designed with a custom font, are spaced out and in lowercase ... and a new monogram that incorporates the “J” and “R” in the brand name.

First, there’s a “Device Mark,” which is a fancy way of saying “We made a new font” named Exuberant ... “Monogram” that combines the letters “j” and “r” in a circle.

The company showed four new elements, the Device Mark, the Strikethrough, the Exuberant Colors, and the Makers Marks, that ...

A spate of iconic rebrands in recent weeks have left some people reeling in a consumerist society where what we buy says a ...

This sneaky trick is being used by Amazon (and other retailers) and it could cost you HUNDREDS –watch out for it!

Jaguar's repositioning is part of the larger Jaguar Land Rover (JLR) Reimagine strategy. JLR is the parent company of the ...