Liberty Biberty, the insurer’s bright-yellow puppet mascot, has inspired a surprisingly passionate anti-fan base.

A protest in Boston outside the Liberty Mutual office over the mascot shows how deep the hate goes.

The yellow fluff ball features bright blue eyes and the Statue of Liberty crown. Here is how it's dividing the internet.

Last Sunday afternoon, a social media driven "protest" against Liberty Mutual Insurance Co.'s fuzzy yellow mascot Liberty ...

A small crowd took to the streets of Boston to protest against the existence of Liberty Biberty, the new fuzzy yellow mascot ...

A YouTuber’s joke about getting rid of an insurance company’s mascot turned into an actual protest, with dozens of people ...

Applicants can apply for life coverage in minutes, with no medical exam and just a few health questions. The offering pairs Liberty Mutual’s trusted consumer brand with Ethos’ underwriting technology ...

There’s some strange goings-on in the car insurance advertising world right now, and that’s saying something, since the whole ...

Liberty Mutual retires the Safeco Insurance brand, moving personal lines products under its name while preserving existing ...

A Liberty Mutual unit is not obliged to defend lawsuits against the builders of a section of highway that saw a 130-car pileup in a winter storm in 2021, a Texas appeals court has ruled.

Several dozen people gathered in front of Liberty Mutual’s headquarters in Boston on Sunday afternoon, urging the insurance ...